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Sharing economy concept is dramatically penetrating to all types of industries and creating challen…
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The startup becomes mainstream in the business world, innovation is inevitable. Since the competiti…
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The trend of franchise business has been a globally significant business model in many industries, …
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This case study will focus the marketing strategy on an SME (The Tee Inkers) in an emerging market …
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Internationalization was one of the factors that an organization need to put effort for reaching th…